South aluminum company constantly improve corporate culture construction, efforts to standardize and systematize corporate culture construction. Company to set up the enterprise culture construction office, in the end of August to complete the "fujian nanping aluminium co., LTD. Enterprise recognition system", discussion paper, submitted to the party and government office meeting to discuss the revised, in each unit party and government main leaders conference, and was started in mid-october throughout the company stable cross of corporate identity system (CIS).

Over the past 40 years and more since its establishment, south aluminum has accumulated rich material wealth and spiritual wealth. However, there is no standardized, systematic and distinctive corporate image. In an increasingly competitive market today, enterprises must rely on the image force and brand publicity, to attract the attention of customers and society, to occupy more market share, enhance the core competitiveness of purpose. CIS as a strategic planning, after import will inject new vitality for the company, will be conducive to the company's enterprise culture construction in the new leap on the basis of inheriting fine tradition of the original, all the work will be conducive to the enterprises to further improve and develop.

Company enterprise culture construction office in draw lessons from the domestic well-known enterprise, on the basis of successful experience in early July this year started work on the corporate identity system (CIS), under the support of all departments, after more than a month of hard work, completes the south CIS discussion paper, aluminum and modified for many times, made more comprehensive and perfect enterprise identification system. The main contents include: enterprise concept identification (MI), enterprise behavior identification (BI) and enterprise visual identification (VI). Corporate visual identity system (VI) is a visual communication as the leading factor, the enterprise idea, enterprise behavior standard and abstract language, into a specific identification system of symbols and concrete, it is CIS specific and visual communication form. South aluminum vision recognition system mainly includes: basic element system and application system. The basic elements system strictly stipulates the standard colors, signs, standard characters in both Chinese and English, special fonts in both Chinese and English printing, their relations and forms of expression. The application system includes: office affairs system, public relations affairs system, clothing and apparel system, environmental recognition system, advertising and publicity system, display and planning system, etc.

Due to the import of CIS is a systematic work, in order to ensure the manual of CIS to implement effectively, the company each unit should strict according to basic element of CIS specified in the manual operation, ensure the effective operation of the CIS after import.